Spotsylvania Regional Medical Center (SRMC), a division of HCA of Virginia, and Zebrareach announced today a partnership that gives hospital employees free membership to Zebrareach, a smartphone app that will give employees loyalty discounts at local stores as well as access to special offers at local businesses that were specifically negotiated for SRMC. The Zebrareach membership program for the hospital will launch on August 5.
Zebrareach (http://zebrareach.com) is a mobile customer engagement application for small business that builds customer retention via a free consumer smartphone app. Businesses can message their loyalty customers exclusive news, product announcements, special events, secret menu items, limited time offers and more. The Zebrareach application works for all customers, with or without mobile phones.
Tim Tobin, SRMC’s CEO, said, “The Zebrareach mobile app is good for both our employees and local business owners; it strengthens our community by keeping dollars here at home. Zebrareach’s focus on people and the community aligns perfectly with our mission. We are excited to partner with Zebrareach to offer this new benefit to our employees.”
SRMC Sr. Leader of Human Resources, Derrick Mestler said, “Because we are a large local employer, we are regularly approached by businesses that want to do something special for our employees in terms of a discount or deal to attract our business. We recognized that Zebrareach is in the best position to identify and manage these employee discount relationships. Our employees can look forward to finding a large and growing directory of preferred business in the Zebrareach app.”
Zebrareach CEO, Rob Page said, “It is an honor to partner with Spotsylvania Regional Medical Center. We are not only providing benefits and services to employees and businesses today, but we are also working together to enhance the app with additional innovative features.”
Page said that SRMC employees will use the app at local stores and restaurants that give discounts to healthcare workers. In addition to providing local business owners with better digital marketing tools, Zebrareach is working on other features including online ordering and loyalty-integrated charitable fundraising.
Zebrareach is also working with local schools, county governments and fire and rescue departments to customize features for their employees and business partners. Those partnerships will be announced in August.
About Spotsylvania Regional Medical Center (http://spotsrmc.com)
HCA Virginia operates Spotsylvania Regional Medical Center as well as 12 other hospitals and more than 30 outpatient surgery, imaging and treatment facilities, and accredited cancer centers in Central, Southwest and Northern Virginia. It has more than 13,000 employees, is affiliated with 3,200 physicians and has more than one million patient encounters each year. It generates approximately $67 million in state and local taxes and provides $385 million in uncompensated care annually. Spotsylvania Regional, which opened in June 2010, is HCA Virginia’s newest hospital. It provides a wide range of primary, secondary and tertiary services and has a medical staff of 300 members.
About Zebrareach (http://zebrareach.com)
Zebrareach, a product of Zope Corporation (http://zope.com) of Fredericksburg, VA is a mobile consumer engagement platform that enables small businesses to connect with their most loyal customers and grow their business. For more information on Zebrareach, contact firstname.lastname@example.org. The Zebrareach consumer smartphone app is available for free on Android and iOS devices.
Published by the Washington Business Journal on July 25, 2013